Phishing is a malicious attempt by scammers to obtain your personal information and gain access to your account. These messages often ask you to enter your login or personal information into a fake website disguised as a legitimate one.
Examples of phishing attempts:
False log-in pages for access to exclusive content
False Emtek marketing officer who requests for your personal information
BBM will never ask you to enter your BBM credentials or sensitive information on a website. If you receive such emails or instant messages, they are most certainly phishing attempts.
Protect yourself by blocking the sender and report him from your BBM menu or at BBM.com.